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A perfect technical match: MLB shills for new Blackberry

Confession: My first Internet-enabled phone was actually a Blackberry. This was, of course, in the pre-iPhone world. At the time, nobody else I knew had the Internet on their phone, so I was the coolest person in the world.* No reasonable person would actually choose to buy a Blackberry over any other smartphone these days. In just a few years, the Blackberry has become a symbol of technical weakness, like having an AOL e-mail address or paying for porn.

That’s why it’s perfect that Major League Baseball would send out a promotional e-mail for the “latest” Blackberry. Who better to sell your archaic phone than an organization that is known for ridiculous YouTube takedown policies, arcane blackout rules, resistance to instant replay, and a commissioner who likely assumes the Internet is a series of tubes?

Here’s the e-mail that MLB sent to subscribers this morning to promote the new Blackberry 10.

MLB Blackberry ad

Oh what’s that? You can’t see any text? That’s because MLB and Blackberry showed just how “with it” they are by ignoring e-mail best practices and sending out an e-mail that is just one big image. Screw you, blind people!

This is what it’s supposed to look like.

MLB Blackberry ad full

Great work, MLB and Blackberry. I can’t wait to see your next innovation. I’m not even going to get started on how it’s impossible to unsubscribe from your e-mail lists in the first place.

*not even remotely true

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