Golden State Warriors Director Of Public Relations Raymond Ridder Posts Anonymous Comment On Fan Messageboard
Between blogs, Twitter, and every other form of Web 2.0 communications out there these days, there are many more opportunities for fans to interact with each other, as well as people associated with their favorite teams. This is not always a good thing.
Golden State Warriors Director of Public Relations Raymond Ridder admitted to making anonymous comments on the forums at Warriorsworld.net. It seems Ridder didn’t quite realize that an overly positive comment about the direction of the team after a season ticket-holder conference call would be suspicious, nor did he realize that anyone with half a brain could trace the IP of the comment right back to the Warriors’ offices.
When confronted with this information, Ridder fessed up, saying to Tim Kawakami of the San Jose Mercury:
“It was 100% me. And I’ll take 100% responsibility, if anybody thinks I did anything wrong. It was completely on my own. I’ve never been told to do anything by anybody here. It was just me.
“It was nothing malicious at all. I just wanted to get the conversation going in a positive direction–I thought we had a good conference call, I had some good conversations with some season-ticket-holders, then I got to my office and I looked on the internet and all I saw was negative comments, complaints, nothing positive.
“From my standpoint, I just wanted to get some positive things going. When I saw all the negative comments, I wanted to chime in. That’s all.”
“I’m the one who went into my office and wrote what I wrote. I’ll take whatever comes of this.”
Ridder admitted that he had posted anonymous comments on a few other occasions as well, but only to steer the conversation in a positive direction without singling any coach or player out negatively.
This serves as yet another reminder that not everyone on the Internet is who they say they are, and you might think you’re anonymous online, but you’re really not if someone wants to track you down. Also, there unfortunately are plenty of P.R. “professionals” who think it is perfectly acceptable to pose as a regular fan to get their message out. Keep this in mind any time you read, well, anything online. If something is too positive or too negative, it quite possibly could either be that company or a rival making that post.
There is nothing wrong with team executives interacting with fans and taking the pulse of fan sentiment. If they do want to post on a team message board like Warriors World, they should just be up front about it, rather then attempting to hide behind anonymity. Or next time Raymond Ridder should maybe just stick with lurking.
As for the Warriors organization as a whole, Tim Kawakami put it best when he said, “The Warriors spend more time/effort worrying about covering up what’s broken than actually fixing the damn thing.
Warriors PR director confirms he authored anonymous blog comment [San Jose Mercury]
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