Subscribe By E-mail:

Norwegian Ski Resort Ad Features Real-Time Snowstorm: Video



norway-snowing-advertisiment-skiing

In an economy where entertainment venues and sports facilities are fighting for a smaller pool of money, a good advertising idea is crucial.

The Tryvann Winter Park ski resort just outside Oslo, Norway has come up with a brilliant idea to promote their skiing.

Tryvann is located just 15 minutes outside Oslo, but being in the mountains, the conditions can be much different than in the city itself.

So advertising company TBWA came up with a bus stop billboard that had a clear window that was filled with snow. If it started to snow at Tryvann, a text message could be sent to the advertisement, which would then generate a mini-snow storm using fans to blow around fake snow.

The tagline on the ad is:”If it’s snowing in here, it’s snowing up at Tryvann.”

What a great way to let skiers know what the snow conditions are like, while also getting people’s attention. It’s effective, while also not infecting your head like a jingle.

Five… five dollar…


Tryvann – The Snowing Billboard from Martin on Vimeo.

Tryvann Snowing Billboards Invade Norway [Toxel]

Like this post? Subscribe to our RSS feed or get Sports Rubbish in your inbox every day!





Other Articles You Might Enjoy:



  • sofamattress

    I love the idea! Brilliant way to think outside the box & connect with the obstacle stopping people from taking action. Thanks for making me look at my own projects in a different light.

  • sofamattress

    I love the idea! Brilliant way to think outside the box & connect with the obstacle stopping people from taking action. Thanks for making me look at my own projects in a different light.

  • sofamattress

    I love the idea! Brilliant way to think outside the box & connect with the obstacle stopping people from taking action. Thanks for making me look at my own projects in a different light. How can I apply the same marketing to the best sofa mattress?

Archives